Author: Sara Amy

Extend the Runway 

A client and I were recently discussing a sense of anxiety at the start of the new year. We laughed because the client couldn’t understand

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All Your Eggs 

Are all your eggs in one basket? Or are you well-diversified with optionality?  I frequently hear alarming strategies that hinge entirely on one primary customer,

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Different Continuums 

We often see two things as different ends of the same continuum, but this is frequently flawed.  Dislike of one thing doesn’t automatically imply like

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Feed the Beast 

What is the most important job the business owner or leader must do? Feed the beast!  Feed the beast means filling the sales funnel.  I’ve

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