The Coach   

“I think I would know what to do with my own business. I don’t need anyone else’s help or ‘coaching’!” 

Sound familiar? Usually uttered aloud in frustration at the very time that an external perspective would add the greatest value. 

I get it. I don’t think I need anyone’s help, advice, mentoring, or suggestions, too, and usually when I most need to hear it. 

But think about it this way: Michael Jordan had a coach (multiple, in fact). Tiger Woods had coaches. Kobe had coaches. Federer and Nadal have coaches. The great musicians have teachers and coaches, well into what the public sees as the height of their careers. On and on the list of greats could go. The elites know the secret…there’s always room for improvement. There’s always room to still get better. 

So, they call on the wisdom of external parties. Those coaches help them find linchpin improvement opportunities where one minor change makes an exponential difference. Coaches help them refine their mental game. Coaches help them keep going when their motivation wanes. Coaches are available to them, night and day, when they need to talk it out. A coach is so much more than someone who comes in a puts them into a template. A real coach takes what’s already there, identifies strengths to build on, and helps the mentee develop a personalized plan to improve. 

I hear that opening quote all the time. If you’re saying that, please consider a coach to support you. I promise you’ll see the benefits of a good one. 

And if you need to talk about coaching and planning support, we’re always here to help! 


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Craig A. Escamilla
Craig A. Escamilla
Craig Escamilla helps you find solutions before problems exist. With fifteen years of consulting, teaching, and senior management experience, Craig brings a wealth of practical expertise to helping others work on rather than in their businesses.

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